UK Maths Trust has launched its new website and brand refresh to better respond to its 2.5million annual users and its appeal to younger people.
The new design across desktop and mobile gives visitors a simpler experience and easy access to the information – volunteering, challenges and past papers – faster.
Geoff Smith, UKMT Chair says “I think that the new branding expresses our desire to reach all young people who enjoy maths. I hope that you all embrace our new look and feel.”
UKMT received over 31 website proposals from an expert tender process, UKMT’s digital steering group selected Northern Bear – the creative agency for charities that do good – as their preferred website agency.
The charity’s stakeholders (including trustees, volunteers, staff, teachers, and school coordinators) have been consulted throughout the process of the website and the brand refresh. Ensuring that decisions regarding the website and the brand have come through a user-centric approach.
Di Flatt, UKMT Managing Director says “This is the start of a more youthful and fresh identity for this fantastic volunteer-led charity. UKMT continues with its mission to advance the education of young people in maths.
We thank everyone for their amazing, expert, open and forthcoming approach to our refreshed website and brand.”
UKMT will continue to collect feedback from the community to continually improve its services and user experience.